Amidst uniformity, one brand values the beauty of imperfection. We created a campaign that tells a deeper more meaningful story. "Dig Deeper" is a campaign that recognizes beauty in the unconventional. It exists at the intersection of nature, artistry and humanity. It manifests itself as passion and confidence rather than perfection. Sustainability is at the forefront of the brand’s business practices and communications. The striking campaign platform provided an important opportunity to drive both brand and environmental awareness.